Amy Hsiao
  • Amy Hsiao
  • 1827 Powers Ferry Road SE, Building 6, Suite 200, Atlanta, GA 30339
  • (404) 252-0900
  • amy@sladlaw.com

AMY HSIAO

Amy Hsiao specializes in trademark matters in China and Asia. She has substantial experience in representing clients in trademark, copyright, unfair competition, social media, and advertising issues, litigations and dispute resolutions.

Amy has ten years of big law firm experience, pursuing cases through the Chinese courts, trademark office, arbitration forums and administrative bodies. She has practiced in New York and Atlanta; worked in Shanghai, Beijing, Hong Kong and Taipei.

Below is a selective summary of Amy’s experience – she has:

  1. Managed global trademark portfolios for both start-ups and Fortune 100 companies;
  2. Created brands and coordinated PR strategies in Asia for a global brand launching event;
  3. Cleared trademarks in both the English and Chinese languages;
  4. Handled copyright, design patent, anti-counterfeiting, UDRP (US + China), and take-down requests (US + China);
  5. Counseled clients on advertisements, and issues relating to Alibaba, Taobao, JD, Weibo, and WeChat;
  6. Designed and successfully executed anti-counterfeiting programs for brands in the sports & fitness, hospitality, fashion and accessories, consumer electronics, logistics, semiconductor, and food industries;
  7. Successfully opposed over 100 trademark applications in China;
  8. Obtained favorable trademark infringement judgments, resulting in infringers issuing a public apology;
  9. Obtained rare preliminary injunctive relief from the Chinese courts; and
  10. Managed high-stake litigations and arbitrations across Asia.

Amy also has significant in-house experience – ranging from training the legal and marketing teams in the Shanghai office of a Fortune 100 company to serving as the temporary in-house counsel for companies that do not yet have a separate legal team in China/Asia.

Amy speaks and writes in both English and Mandarin Chinese. Amy is often invited to speak about China trademark issues at seminars and CLE events for attorneys and in-house counsel in the US and UK. She also travels to Asia, on invitation, to discuss trademark reforms with China’s policy makers.

As for publications, in addition to articles, Amy was selected in 2015 to translate and introduce China’s landmark trademark cases to the Western world. Specifically, Amy was engaged by Dr. Wang who is the former Deputy Secretary-General of China’s Trademark Association (and has held various positions within China’s trademark authorities throughout his career). Amy is also one of the first U.S. attorneys announcing China and Asia’s breaking news in the trademark world through her blog, Last Week in China. Amy also was the first attorney to provide a comprehensive summary about the Chinese Supreme Court’s interpretation of the updated trademark law – which summary was published on the EU Embassy’s website.

Amy’s newest publication is Landmark Trademark Cases in China: An In-depth Analysis.

Amy has family on both sides of the world. She enjoys nature, travel, hiking, jogging and any outdoor activities not involving heights. Her goal is to retire at 50 when her rescued dog, a 13-year-old cocker spaniel, is finally fluent in both English and Chinese.

Practices

Trademark Counseling

 

Trademark Prosecution

 

Trademark Enforcement

 

Anti-Counterfeiting

 

IP Transactional

 

Corporate Transactions

Admissions

State Bar of Georgia

 

State Bar of New York

Education

University of Georgia School of Law School of Law – J.D., cum laude, 2007

 

National Taiwan Normal University – B.A., English, with honors, 2002

Professional Activities

International Trademark Association (Public and Media Relations Committee, 2016­2017; China Trademark Office Subcommittee, 2014­2015)

 

Georgia Bar (Intellectual Property Section)

 

New York Bar (Intellectual Property Section)

 

Chosen as a Subject Matter Expert at ReadWrite (a US tech blog with over 6 million readership)

 

Official Mentor for entrepreneur incubators in San Francisco

Publications

Landmark Trademark Cases in China: An In-depth Analysis

 

 

Doing Good Business in China

 

China Judge’s View: Why Apple Lost and Facebook Won?

 

Why Did Facebook Win and Apple Lose?

 

Takeaways From Trump’s Recent TM Victories In China

 

Takeaways From Ivanka Trump’s TM Approval in China

 

How Michael Jordan Won TM Case In China Without TM Rights

 

Could You Infringe Your Own Brand In China?