Amazon IP Accelerator

Are you wanting to gain early access and receive greater benefits for Amazon’s Brand Registry? We can help!

About the IP Accelerator Program

Amazon’s IP Accelerator program helps sellers protect their brands and gain early access to Brand Registry and its many benefits. Amazon’s Brand Registry has allowed hundreds of thousands of sellers to provide A+ content on their product listing pages while protecting their brands in the best way possible. As one of the few Amazon-approved IP Accelerator firms, we can help you take advantage of Brand protection tools, including the trademark infringement reporting tool and automated protection of your brand.

Our Reviews

We’ve received hundreds of five-star reviews.

How to Get Started

If you do not have any questions at this time and are ready to move forward, please fill out our Intake Form. Click the “Ready to File Now” button below. If you prefer a document version, please email info@sladlaw.com to request a Word version of the Intake Form.

If you have questions or would like to know more about the trademarking process and our firm, please read this full section as many general questions are answered, including fees, as well as a general timeline.

As a part of the process, we include a complimentary preliminary trademark search. In addition, we will provide an initial review of your trademark as to whether there are potential risks that could result in an obvious Office Action refusal. Our feedback is given before you are required to pay and should help your business make a more informed decision on whether to move forward.

First, some important information about gaining early access to Brand Registry:


  1. You must file your U.S. Trademark Application through an IP Accelerator Attorney. If you have already filed an application, we are unable to submit your brand through the IP Accelerator program. However, many of our clients are opting to re-file with our firm to obtain early access.
  2. Brand Registry is available for products that are currently for sale, online or offline. Brand Registry is not currently available for services. You may file a trademark application for products not currently for sale, but please note there are additional fees involved.
  3. Your listed store/brand name will eventually need to be identical to the words included on your trademark application.
  4. If filing an in-use application, you must be able to produce images of the products or the product packaging bearing the trademark. This will be required for Amazon and the U.S. Trademark Application.
  5. By using our Firm for your trademark application, you will be invited to register the brand with Brand Registry within approximately seven (7) to fourteen (14) business days after filing – as compared to waiting for the trademark application to register (approximately one year).

For additional questions on Brand Registry eligibility, please consult: https://brandservices.amazon.com/eligibility.

Timeline & Process

Step 1: Intake

When you are ready to file, please fill out the Intake Form.

Once we receive your Intake Form, we will typically evaluate your trademark, perform our complimentary preliminary search, provide feedback, and send an Engagement Letter (assuming everything is ok and there are no conflicts) within 24 hours.

The next part is on you – you must confirm all of the information, sign the Engagement Letter, and send your retainer payment (via Paypal, wire, or check).

Step 2: Filing & Brand Registry Enrollment

Once we receive everything, we will file the application in 24-48 hours (not including weekends).

After we file the application, we will send you a confirmation email. This email includes your Serial Number (which is required for Brand Registry Enrollment) and outlines the steps for self-enrolling in Brand Registry. Amazon asks that you wait no less than a week to file for Brand Registry after the application is filed.

Step 3: After Filing

The initial evaluation is typically done about 8-10 months after filing. At this time, the Examining Attorney assigned to your application may move your application forward in the process or, if there are issues with your application, issue an Office Action (or initial refusal).

If there are no issues an application will typically mature in 12-14 months from the filing date, if a used-based application. If substantial issues are revealed in any Office Action, depending on the issue, this could extend the timeline another 6-12 months or, potentially, make pursuing the application any further unadvisable. 

Fees & Payment

The legal and filing fees associated with filing a U.S. Trademark Application are based on how many classes of goods are covered in the application; in other words, the cost will vary depending on the types and variety of products you are selling on Amazon.

For a one-class in-use application, our fee starts at $1,050, including USPTO filing fees. Additional classes start at $250 for the second class or $350 for each class above two.

For a one-class intent-to-use application, our fee starts at $1,600, including USPTO filing fees. Additional classes start at $350 for the second class or $525 for each class above two.

Are there any hidden or additional fees?
While there are no hidden fees, you may incur additional fees if additional work is required.

This includes:

  • Receiving an Office Action that requires a response;
  • Receiving a demand letter from a third party; or
  • Receiving an Opposition filed by a third party.

If additional work is required, we will provide you with a budget of legal fees and any expenses that must be paid prior to our firm commencing any further work. You will not incur any further fees or expenses without your express approval to proceed and receipt of the additional retainer. Without your timely approval and/or without our timely receipt of the required additional retainer payment, our firm will not be able to assist any further.

Can you provide discounts?
Unfortunately, we are unable. Our legal fees were pre-negotiated with Amazon and, as a result, are already heavily discounted. These fees may not be further discounted.

How can I pay?
For payments, we accept PayPal, wire transfer/ACH, or you may mail a check.

Can I break up the payment, or is everything due up front?
Payment in full is required up front. However, if you need to break up your payment into multiple installments, or pay with multiple cards through PayPal, you may do so. Please keep in mind that we cannot file any applications or proceed with any additional work until payment is received in full.

Can I receive a refund if my trademark application is refused?
Once the trademark application is filed, a large portion of the retainer is used up and may not be refunded. However, if you have a remaining retainer balance and your trademark application is refused, we will return any remaining funds to you.

Frequently Asked Questions

What is a trademark?

A trademark is a word or design that helps identify your brand. This may include your brand name, company name, product name, mascots, logos, slogans, and more!

Yes, absolutely! Applying with a logo can be a great strategy for some trademark applications and is an excellent way to protect your brand. However, there are a few reasons why a logo could cause issues for your Brand Registry enrollment.The Trademark Office requires all wording and symbols in a mark to be included in the “literal element” of the mark. So, if your logo includes additional wording or does not include your brand name, this could cause issues when your Brand Name on Amazon does not match up to the “literal element” of the trademark application. Your logo must contain your brand name and should not include additional wording or symbols (e.g., !, @, #, $, %, &, etc.).

Classes are pre-determined categories from the Trademark Office. Each good or service in existence has been placed into one of the 45 classes created by the Trademark Office. For example, most apparel items fall into Class 25, while most tech-related items and accessories are in Class 9.You do not have to list which classes your goods fall into on your Intake Form – we can handle this for you. If you want to know beforehand which class(es) your goods fall into, you can search here.

An in-use application may be filed when you are already using your mark in connection with your goods. This means that you have already made sales in the U.S. of the goods claimed in the trademark application. The goods must have your mark located somewhere on the product and/or packaging to show that the goods belong to your Brand and are not just generic goods.

An intent-to-use application may be filed when you are not already using your mark in connection with your goods (e.g., if you are not already selling goods or if your goods do not yet have your mark on the product and/or packaging).

The Trademark Office does not allow you to apply for a general trademark, covering all goods and services. Each application must include the specific goods that you sell using your mark. However, it is important to note that Amazon does not require that you apply for every good that you intend to sell. So, if you sell hundreds of items and only want to pay to register for one class, you can still include other items under the same Brand on Amazon. Including all products that you sell will provide your brand with the best protection but is not required.

An Office Action is a refusal of your trademark application from the Trademark Office. Receiving an Office Action does not mean that your trademark application will not be registered. In many instances, Office Actions are issued for simple issues that can be fixed quickly. However, substantive issues (such as confusion with another trademark, or your mark being descriptive of your goods) may be difficult to overcome.When we receive an Office Action, we will have at least one opportunity to argue against it. Please note that Office Action responses generally require an additional retainer payment.

If you still have questions, please feel free to contact us at info@sladlaw.com.

How can we help?

Contact Us Today

We’re here to help you protect what you’ve built. Reach out to discuss how our team can support your brand and business goals.